Privacy Policy & Terms Of Use

Dear Reader,

I fully recognize that your privacy is important. This document outlines the type of personal information I receive and collect when you use, as well as some of the steps I take to safeguard that information. I hope this will help you make an informed decision about sharing personal information with strives to maintain the highest standards of decency, fairness and integrity in all of its operations. Likewise, I am dedicated to protecting the privacy of online visitors.

With kindest regards,

Rolf Hefti
Founder & Editor

Personal Information collects personally identifiable information from the visitors to the website only on a voluntary basis.

Personal information collected on a voluntary basis may include name, postal address, email address, and telephone number.

This information is collected if you, for instance, request some type of feedback from me, or sign up to join my free newsletter or request some other type of information from

The information collected is internally reviewed and remains completely confidential.

That means, your personal information is...

… used ONLY to address the intent of your initial inquiry or request. Personal information received from any visitor will be used only for internal purposes and will not be sold, distributed, or provided to any third parties (individuals or organizations)
–except in the unusual event should I be required to do so by law.

Once information is reviewed, it is either discarded or stored in my files.

Use Of Cookies And Web Beacons

I may use cookies to help you personalize your online experience. Cookies are identifiers that are transferred to your computer's hard drive through your Web browser to enable our systems to recognize YOUR BROWSER (and NOT to identify personal information about you).

The purpose of a cookie is to tell the Web server that you have returned to a specific page.

A cookie enables to recall your specific experience of our site on subsequent visits.

You have the ability to accept or decline cookies by modifying your Web browser. However, if you choose to decline cookies, you may not be able to fully experience the convenient interactive features of that ENHANCE YOUR PERSONAL USER EXPERIENCE of the site.

A web beacon is a transparent image file used to monitor your journey around a single website or collection of sites. They are also referred to as web bugs and are commonly used by sites that hire third-party services to monitor traffic. They may be used in association with cookies to understand how visitors interact with the pages and content on the pages of a website.

If I decide to use advertisements on, I may serve third-party advertisements that use cookies and web beacons in the course of ads being served on my website to ascertain how many times you've seen an advertisement.

No personally identifiable information you give me is provided to them for cookie or web beacon use, so they cannot personally identify you with that information on

In other words:

  • their cookies and web beacons are not tied to any personal information that you voluntarily provide me with, and
  • unless you voluntarily provide personal information (see “Personal Information” above), your visit to is entirely private and anonymous.

As alluded to above, browsers can be set to accept or reject cookies or notify you when a cookie is being sent. Privacy software can be used to override web beacons. Taking either of these actions shouldn't cause a problem with your basic experience of, should you so choose.

In addition, you can enable the so-called "Do Not Track" functionality in your browser, which is a simple, more comprehensive, standardized way to opt out of cookie/web beacon tracking by participating third-party advertising networks, analytics services, social platforms, and websites you do not visit. To learn how to enable "Do Not Track" in your browser, please go to

Non-Personal Information

In some cases, I may collect information about you that is not personally identifiable. I use this information, which does NOT identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about's user base as a whole. The information collected is used solely for internal review and not shared with other people or organizations for commercial purposes.

Release Of Information

If is sold, the information I have obtained from you through your voluntary participation in our site may transfer to the new owner as a part of the sale in order that the service being provided to you may continue. In that event, you will receive notice through my website/free newsletter of that change in control and practices, and I will make reasonable efforts to ensure that the purchaser honors any opt-out requests you might make of

How You Can Correct Or Remove Information

I provide this privacy policy as a statement to you of my commitment to protect your personal information. If you have submitted personal information through and would like that information deleted from my records or would like to update or correct that information, please use the “Contact Me” page at

Your Support Of This Website

Please note: at the very end of every webpage of (“the footer”) is an affiliate link. That link earns me commissions if you purchase products, at no extra cost to you.

Since you can't save any money –and I only affiliate with products or services that I honestly believe are potentially of great value to you, first and foremost– I have no problem adding my affiliate link.

The commissions help support my independent analysis and investigative work, and to cover expenses in order to “keep the whole place running”.

Here's another way to explain it: you can either (1) give all your money to the owners by not using my affiliate link or, (2) as a “thank-you” for being introduced to this company, give me a small portion of your expense by using my affiliate link. Or in brief, you are not obliged to use my affiliate link to make a purchase, but if you do, it helps me which I very much appreciate. The choice is yours.

The same process applies to any other affiliate links (I may use in the future) on my site.

Updates And Effective Date reserves the right to make changes in this policy. If there is a material change in the privacy practices, I will update the privacy policy page you're reading right now and inform existing newsletter subscribers about the modification(s) of the privacy policies. I encourage you to periodically review this policy so that you will know what information I collect and how I use it.

Your Agreement To Terms

If you do not agree to's Privacy Policy as posted here on this site, please do not use (or any potential services offered by this site).

Your use of indicates acceptance of this site's privacy and terms of use policy.

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